In 2023 Xfinity evolved the visual expression of their brand, creating the need to refresh all touchpoints and communication with their audience. The brand streamlined its previously diverse color palette down to a range of purples and amplified the definitive shapes of their brand mark to support their new visual identity.
As the Associate Design Director overseeing the out-of-home line of business, myself and team were tasked with bringing that brand to life nationwide with an emphasis on consistency, simplicity, and impactful messaging for our customers. The brand needed to come to as vibrantly in outdoor, public spaces, as it does in broadcast and online.
Throughout the year, finding new ways to rethink and apply this shape language was the key to maintaining consistency while supporting a variety of messaging. Collaborating with internal and external teams we found ways to support unique initiatives while staying true to the current spirit of the brand.