Xfinity enables millions of customers to stream the magic of the Winter Olympics on any device, wherever they are. Our out-of-home campaign captures the significance of that moment by spotlighting Xfinity athletes and the superiority of Xfinity’s products on a monumental scale. Black-and-white photography cuts through visual clutter, while bold shape language and a focused color palette ground the work firmly within Xfinity’s new Imagine That brand platform.

Beyond OOH, we extended the campaign into consumer products and one-of-a-kind custom snowboards to further champion our athletes and amplify the brand in new ways.