Through a carefully crafted mix of high visibility out-of-home ad placements my team was able to communicate the superiority of Xfinity products while sharing in the moment with the star power of our Team USA athletes. We shipped a series of digital static, animated and large-format print bulletins to capture our audience in a big way while maintaining consistency with a range of advertising channels like social, display and traditional print.

Writing was both broad in appeal and contextual to local markets, allowing the nature of the ad space to inform the messaging. Whether at home, or abroad, we made sure to let the world know that Xfinity brings you the fastest connection to Paris.