In 2025 Xfinity made noise by introducing the WiFi is Booming campaign to our audience. This set of kinetic type, stylized photography, exaggerated color and expressions really differentiated itself from more conservative Xfinity advertising to this point.

Leading the out-of-home campaign, my team helped develop the kit of parts and photography, dictate the style of the application and create contextual high impact moments throughout our key markets.

Taking advantage of a massive media buy we created hundreds of billboards, murals, transit takeovers, aerial advertising, drone shows and skyscrape takeovers to amplify the booming message and ensure the work lived up to tagline.