Art Director & Designer, working in New York City.
This in-store touch screen interface is a tool to help Hugo Boss recommend suits and looks to their customers which are catered to their taste and body type. After answering a series of quick, simple questions, Boss generates an email for the customer identifying the ideal suit for their body as well as additional accessories and apparel to complete the look.
E-Commerce site layout encouraging users to layer their fragrances together and purchase in pairs.
Reebok - ATV 19
In-store promotional graphics supporting the launch of Reebok's ATV 19 running shoe.
A collection of recent promotional materials and advertisements created for the New York Yankees 2015 season.
In preparation for a trade show my team and I developed creative to showcase an innovative retail display. Using mirrors as monitors we created animation loops that would draw users in, as well as an animation sequence that is triggered when the consumer engages with a specific product.
Website design marketing a "Predictive Analysis" solution that provides financial forecasts more accurately and efficiently than a traditional data scientists approach.
Amex - Explore Chicago
American Express campaign encouraging customers to explore their city by visiting merchants and retailers participating in the AMEX rewards program.
Oracle - Cloud Hero
A direct mail campaign supported by email. Using the over arching theme of becoming a hero in the eyes of your peers my team and I generated a package design, comic book and viewmaster slide reel. In each piece, Oracle communicates their objective of getting viewers to book a consultation with one of their specialized partners as well as the benefits of their cloud product.
Bacardi - I am Untameable
On and off-premise conceptual advertising materials encouraging customers to become "Untameable" like Victor Ortiz.
Concept work charting the progression of the movie jaws, illustrating milestones and data pertaining to the film.
Reebok - Back to School
Series of illustrations created for the 2015 Reebok Back to School promotion at retail.