Art Director & Designer, working in New York City.
This in-store touch screen interface is a tool to help Hugo Boss recommend suits and looks to their customers which are catered to their taste and body type. After answering a series of quick, simple questions, Boss generates an email for the customer identifying the ideal suit for their body as well as additional accessories and apparel to complete the look.
E-Commerce site layout encouraging users to layer their fragrances together and purchase in pairs.
Reebok - ATV 19
In-store promotional graphics supporting the launch of Reebok's ATV 19 running shoe.
A collection of recent promotional materials and advertisements created for the New York Yankees 2015 season.
In preparation for a trade show my team and I developed creative to showcase an innovative retail display. Using mirrors as monitors we created animation loops that would draw users in, as well as an animation sequence that is triggered when the consumer engages with a specific product.
Amex - Explore Chicago
American Express campaign encouraging customers to explore their city by visiting merchants and retailers participating in the AMEX rewards program.
Bacardi - I am Untameable
On and off-premise conceptual advertising materials encouraging customers to become "Untameable" like Victor Ortiz.
Reebok - Back to School
Series of illustrations created for the 2015 Reebok Back to School promotion at retail.